Clients

 

Major Clients since 1991 :

1991 Promotion of Technopolis a science parc situated near the CERN for Swiss investors.

1991-1992 Geneva Palexpo : Market research and promotion for the Conference and Exhibition center. 3 mayor conferences booked until 1999.

1993 SWISSMETRO a futuristic project for the construction of a magnetic levitation train through Switzerland :

  • Promotion Manager of the project
  • Promotion of the project according to a marketing plan
  • Lobbying and research of potential partners and sponsors
  • Feasibility study of the first link between Geneva and Lausanne
  • Creation of promotional material, booth and several videos
  • More than 100 conferences given in Switzerland and abroad to promote the project
  • Organisation of two mayor international conferences on the matter
  • 1999 end of the mandate

1993-2010
EZ Associates has a mandate with Geneva Tourism and Convention Bureau (GTCB), for which we are doing the market research for international conferences, mainly for the association market. Enrico Zuffi is doing the marketing and promotion of Geneva for all events over 300 persons in Switzerland and abroad.
Enrico Zuffi is also representing the GCB at ICCA, EFCT and SCIB.
EZ Associates is a member of DMAI (Destination Marketing Association International)

Other Clients:

Italy

  • Palazzo dei Congressi di Bologna : Market research and promotion 1996-2000
  • Il Laboratorio in Venise : Market research (1999-2002)
  • EZ Associates has had a coaching mandate for the team of the Palacongressi de Riva del Garda in marketing and promotion from 2000-2005.
  • EZ Associates has done market research for international conferences going to ITALY for a group of Italian Professional Conference Organizers called “Bright Brains” from 2002-2006.
  • In 2005+2006 EZ Associates has had a mandate as coach for the team of the FIRENZE Convention Bureau.

Market Research and Studies

History since 1991

  • Noga Hilton Geneva: Expo Lac, Development of a marketing strategy for this new exhibition area. (1995)
  • Consulting and coaching in the planning of the new conference centre built under the existing Hotel President Wilson (1998)
  • Martigny: Feasibility study for the city of Martigny in order to develop a marketing strategy to attract more conferences (1998)
  • Feasibility study for the city of Berne: (2001-2002). the study has been followed by 2 seminars for politicians and for all the hotels and conference centres in Berne.
  • City of Lyon, France. Analysis to launch the first European Cultural Tourism MART (2003)
  • Chances to built a new Conference Centre adjacent of the Messe Koeln feasibility study. (2003)
  • Chances and new ways to promote the Palacassa Structure in Parma (2003)
  • City of Thun Renovation of the Schadausaal. Analysis of different solutions before the renovation of this concert hall. Brainstorming with the different partners and several seminars.(2004/2005)
  • Locarno-Ascona : Analysis of the Palacinema project (2006)
  • Tours Congress Center : Coaching of the team during 6 months (2007)
  • South African Tourism : Market research, Promotion of Meetings Africa and Coaching of their sales team worldwide. Analysis of potential clients (2008+2009)

Ez has done Market Research and studies for the following clients:

Cologne’s Congress, Germany European
Parme’s Congress, Italy
City of Martiny, Switzerland
City of Bologna, Italy
City of Bern, Switzerland
City of Sienna, Italy
City of Thun, Switzerland
City of Locarno, Switzerland
Crans-Montana, Switzerland

 

Conferences, Courses, Teaching

  • 2012, Economic impact research for the city of Krakow from 2012 to 2014
  • June 2012, Presentation in Cracow to the tourism sector
  • May 2012, Coaching of the Krakow team during a workshop in Sierre and Montreux
  • Speaker of the International Association of Congresses on “Grants and Associations” in Liverpool
  • February 2010, Taiwan: Hearing with the Taiwanese Government on “How can congress tourism be improved for Taiwan?”
  • February 2010, Paris, Salon Bedouk: Presentation on “International Associations, Decision Process
  • Two presentations on “How to structure a convention and how to measure return on investment of large events”
    Lille Convention Bureau May / June 2009
  • Bachelor courses in »business tourism» 5th semester at the HES-SO Swiss Tourism School in Sierre (since 2009)
  • Teaching: business tourism at the University of Savoie, Annecy in June 2009, 2011, 2013, 2015 and 2017
  • Keynote speaker at the 2nd “Congreso Mundial de Marketing de Ciudades” from 9 to 12 September 2008 in Rosario, Argentina
  • Member of the EFCT committee, member of the board of DMAI
  • Regular Speaker at ICCA meetings
  • Various courses at the HES-SO Swiss Tourism School in Sierre
  • Various courses on marketing conferences for sellers of Switzerland Tourism and EFCT.
  • President of the “Forum of Education” organized by EFCT (European Federation of Conference Towns) in Bratislava in 2004
  • Various interventions during EIBTM and IMEX, especially during the Forum of Politicians
  • Chairman of the scientific conference in 2002 in Crete for ICCRM
  • Regular speaker for the ICCRM (International Conference and Congress Researchers Meeting, organized by ICCA)
  • Presentation at Florence BTC in November 2014: Association Meetings: the importance of subsidies in choosing a destination
  • Participation at the PCCO Academy in Bologna in 2016.
  • Participation in Europe Week 2013, 2014, 2015, 2016 and 2017 in Säarbrucken (Germany) as a lecturer on Green Meetings and the Business Tourism industry.